Why is bus advertising effective?
It drives your advertising dollars further!
With unbeatable value and tremendous impact, bus advertising is a smart choice to complement almost any marketing program. Your message can reach more people, for a longer period of time— and at a lower cost — than other forms of media.
Out-of-home advertising is an often overlooked, but strategically important, ingredient to the marketing mix. Why? Because it captures the attention of your audience without the competing influences of home life — newspapers and magazines crowded with ads, back-to-back TV and radio commercials, and direct mail — not to mention family and household demands. Bus ads find their audiences when there is far less competition, and they can’t be turned off or impulsively thrown in the trash.
Bus ads reach a wide audience.
Who looks at bus ads? You do! And so do thousands of other people, every day. Buses display your message as they travel past all demographic groups over a wide geographic area.
Who, specifically, is looking? Primarily, it’s area residents and commuters. Pedestrian traffic, bicyclists, and bus riders are also exposed to your message regularly.
Tourists and area visitors are a considerable secondary audience. Summer and fall are excellent times to widen the reach of your message, as Vermont is flooded with pedestrians and drivers who are especially receptive to advertising messages promoting Vermont products, services, and destinations.
Bus ads repeat your message, over and over.
Repetition is a key factor in any successful advertising program. Bus ads build exceptional recall because they’re seen by drivers and pedestrians who are actively looking at their surroundings every day.
Your message is enhanced by its marketing “vehicle”.
Bus ads help support public transit, a vital community service and a responsible way to help the environment. Your ad on a bus tells people that you are supporting the needs and interests of your community.